Demand Under the Ban: China Ivory Consumption Research 2020
April 12, 2021
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In late 2020, WWF commissioned GlobeScan to conduct research to build upon previous consumer analysis to generate up-to-date insights about ivory consumption and consumer perceptions toward the ivory ban after its implementation (Dec. 31, 2017). This study follows previous research conducted by GlobeScan in 2017, 2018, and 2019 on both the pre-and post-domestic ivory ban in Mainland China. We identify target consumer groups, products, and drivers of consumption that need to be addressed as a priority and provide data for designing, developing, and delivering interventions. By continuing to monitor the perceptions and actions of Chinese consumers, WWF can incorporate changes in consumer behavior into their latest demand reduction campaigns and thereby increase the effectiveness of these campaigns.