Drop by drop: Highlights from WWF's collective action programs on water stewardship in the Apparel and Textiles Sector

Amid rising climate extremes and mounting water crises, WWF’s Drop by Drop 2024 report offers a powerful glimpse into how collective action can transform water stewardship across the textile and apparel industry. Through on-the-ground programs in five key river basins—spanning Türkiye, Pakistan, Viet Nam, India, and China—WWF and its partners have delivered measurable progress: saving millions of liters of water, piloting regenerative cotton farming, restoring freshwater habitats, advancing green financing, and scaling wastewater reuse. These efforts not only help safeguard biodiversity and bolster climate resilience but also offer a blueprint for sustainable industry transformation. Dive into the full report to discover how shared water challenges can be met with shared solutions.