Issues, Trends, Tools & Surprises - 2024

The Markets Institute at WWF identifies global issues, trends, and tools around the most pressing challenges of our time related to the production of food and soft commodities. Each year we publish what we think were the biggest surprises of the previous year and release a list of what may be key emerging developments that will affect the global food system and will be important for producers, consumers, the private sector, and governments to consider as they anticipate issues and trends to respond more effectively at speed and scale.