Kipster’s Journey toward US Expansion
March 09, 2023
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Kipster made waves in Europe when it introduced its circular, carbon neutral, animal friendly egg production model in the Netherlands in 2017. The first-of-its-kind farm, established in collaboration with NGOs and lead experts from Wageningen University, was designed to cater to the chickens’ natural tendencies and lifecycle. Since launching, Kipster has remained committed to full transparency, opening its farm to visitors, and sharing freely about its model and lessons learned, seeking to drive greater sustainability across animal protein production.
The pillars of Kipster’s model center around using surplus food for feed, carbon neutrality, and animal welfare. In 2022, Kipster expanded production into the US, creating significant market potential and growth opportunities, as well as unique challenges due to a distinct market and differing regulations and operating norms.