Project Outcomes of the Traceability Collaboration

The ability to track seafood from bait to plate—traceability—is an important tool in the effort to fish sustainably and end illegal, unreported and unregulated fishing. WWF is collaborating with FishWise, Future of Fish and the Global Food Traceability Center to as part of the Gordon and Betty Moore Foundation’s Ocean and Seafood Markets Initiative (OSMI) to promote global seafood traceability standards, educate stakeholders, and design tools for direct engagement with industry and the market.