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Reducing Desire for Ivory: A Psychosocial Guide to Address Ivory Consumption

One of the biggest priorities for WWF’s wildlife team is to secure time-bound commitments and implementation of ivory bans from three of the largest consumer markets and scale up consumer outreach efforts to reduce desire for ivory. Reducing consumer demand for ivory and mobilizing public support for policy change and enforcement are essential to combating illegal ivory trade.

In an effort to tackle the challenge of “desire reduction” of consumers, WWF commissioned a guide, Reducing Desire for Ivory: A Psychosocial Guide to Address Ivory Consumption that presents a new lens through which to view conservation campaigns and their audiences taking on complex dimensions (psychological, cultural, social, and emotional) of ivory consumption.

The purpose of the guide is to support efforts that directly address the active market for these goods and to build upon campaign strategies and amplify their effectiveness. In 2017 we would like to pilot this guide with our demand reduction work and with partners.

Watch: An innovative approach to reducing consumption of illegal products