Storytelling for Researchers

One of the most important factors that prevents people from using evidence in organizational decision-making is that evidence is not perceived as relevant or important to their work (Fabian et al., 2019). It is important, therefore, that those who focus on generating and synthesizing evidence establish mechanisms that encourage direct engagement with target users of evidence. This briefing identifies factors that researchers should consider in developing narrative stories about research. At the end of the briefing are a variety of resources, tools, and techniques that can help in this process.