The Business Case for Getting Started with the Global Farm Loss Tool

World Wildlife Fund (WWF) has developed—alongside the Consumer Goods Forum, World Resources Institute, WRAP-UK, Lyncros, and others—a new, simplified Global Farm Loss Tool (GFLT) for growers of all sizes and crop types to easily measure and manage on-farm food losses. In doing so, the GFLT helps growers understand and communicate what is being left behind in-field or at further stages (processing, storage, etc.) and why. It also helps them partner with their buyers to develop new channels and solutions to sell more of what they grow. Over time, collecting better data can improve growers’ profitability, get more of what is produced to people as it was intended, and reduce the footprint of food.