The Business Case for Pre-Competitive Collaboration: The Global Salmon Initiative (GSI)

There is a growing realization that individual supply chain actors lack the power to fix large-scale environmental degradation such as deforestation, depletion of wild fish stocks, and plastic pollution on their own, yet these problems pose real risks to entire industries, company reputations, and long-term profitability.

Pre-competitive platforms offer a diversified strategy and a faster path to innovation and progress. One such collaboration that has demonstrated clear value for businesses is the Global Salmon Initiative (GSI), a platform representing nearly 50% of global salmon aquaculture production. This is a case study of their challenges, successes, and a case for change at a scale that would not be possible alone.