WWF Position: The Role of Reuse in a Circular Economy for Plastics

As efforts to address the global plastic waste and pollution crisis increase, there is a growing focus on reuse as a solution. Reuse systems can provide a number of potential benefits over conventional linear approaches, but it is important to ensure that these systems are built on a solid set of principles. This position paper seeks to lay out a framework through which reuse systems can support WWF's vision of No Plastic in Nature.

This position paper was updated in January 2024 to include recommendations on return and refill modalities.