Turning the Tide highlights some of WWF’s important successes and lessons learned as we’ve worked to preserve these species over the last 50 years, as well as how we can apply these experiences going forward.

WWF provides an evidence-based guide for companies seeking to employ effective strategies for mitigating plastic waste within their business.

The Living Planet Report documents the state of the planet—including biodiversity, ecosystems, and demand for natural resources—and what it means for humans and wildlife. Published by WWF every two years, the report brings together a variety of research to provide a comprehensive view of the health of the Earth.

The extent to which Belize’s economy depends on tourism generated by the threatened Belize Barrier Reef World Heritage site has been revealed for the first time today by a new report launched by WWF and partner organizations. The report, Natural Heritage, Natural Wealth, aims to highlight the incredible resource the country is at risk of losing.

Offshore oil and gas drilling in the Arctic is a disastrous idea. It would lead to the release of millions of tons of CO2 into the atmosphere at a time when we should be cutting emissions. There’s also the near-certain risk of spills. This infographic lays out the detailed case for keeping the oil under the sea.

WWF’S Rapid Assessment of Circus-Arctic Ecosystem Resilience (RACER) presents a new tool for identifying and mapping places of conservation importance throughout the Arctic. This introductory handbook is intended as a general roadmap to the RACER method. It describes the approach and its use of the best available data to create maps of arctic key features as targets for future conservation efforts.

WWF's Living Blue Planet Report takes a deep look at the health of our oceans and the impact of human activity on marine life. Data on marine ecosystems and human impacts upon them is limited, reflecting the lack of attention the ocean has received to date. Nevertheless, the trends shown here present a compelling case for action to restore our ocean to health.

A new WWF commissioned analysis shows there is a strong economic case for protecting ocean assets through expanding Marine Protected Areas globally. The report finds that increased protection of critical habitats could result in net benefits of between US $490 billion and US $920 billion accruing over the period 2015-2050.

Reviving the Oceans Economy: The Case for Action—2015 brings into focus the economic value our oceans represent for this planet, as the future of humanity depends on their healthy living conditions. While figures in the report are a vast underestimation, the economic assets at risk accurately portray the losses we will incur should we continue on the current destructive trajectory.

BCG Economic Valuation: Methodology and Resources outlines the analysis, assumptions, and data sources that informed Reviving the Oceans Economy: The Case for Action—2015 and its conclusions regarding the ocean’s annual contribution and asset valuation. This reports triangulates and refines existing primary research with new scientific evidence, generated by the Boston Consulting Group, in order to determine the first economic assessment of this kind.

Implementing robust traceability systems in supply chains makes it possible to obtain reliable, relevant information about many of the fundamental characteristics and qualities of seafood products. WWF's traceability principles are intended as goal statements and can be used as a benchmark that is applicable to a variety of existing or upcoming traceability systems. 

2014 Smart Gear competition winners include:

• 2014 Winner: Air Powered Sampling for Purse Seine Fisheries
• 2014 Runner-Up: Super Poly Shark
• 2014 Runner-Up: FRESWIND
• Special Bycatch Reduction in Tuna Fisheries Prize: Seabird Saver

This paper investigates one key dimension of the global IUU problem by estimating the amount of illegal and unreported fish entering the US seafood market, one of the largest in the world.

The United States is the world’s largest consumer and importer of coral reef associated species for ornamental purposes, including aquaria, jewelry, curio and home décor. This report analyses the trade of coral reef associated species imported to the U.S. for ornamental purposes and examines issues and concerns related to the harvest, supply chain, and overall trade of some of the most threatened species in the trade.