WWF's Living Blue Planet Report takes a deep look at the health of our oceans and the impact of human activity on marine life. Data on marine ecosystems and human impacts upon them is limited, reflecting the lack of attention the ocean has received to date. Nevertheless, the trends shown here present a compelling case for action to restore our ocean to health.
A new WWF commissioned analysis shows there is a strong economic case for protecting ocean assets through expanding Marine Protected Areas globally. The report finds that increased protection of critical habitats could result in net benefits of between US $490 billion and US $920 billion accruing over the period 2015-2050.
Reviving the Oceans Economy: The Case for Action—2015 brings into focus the economic value our oceans represent for this planet, as the future of humanity depends on their healthy living conditions. While figures in the report are a vast underestimation, the economic assets at risk accurately portray the losses we will incur should we continue on the current destructive trajectory.
BCG Economic Valuation: Methodology and Resources outlines the analysis, assumptions, and data sources that informed Reviving the Oceans Economy: The Case for Action—2015 and its conclusions regarding the ocean’s annual contribution and asset valuation. This reports triangulates and refines existing primary research with new scientific evidence, generated by the Boston Consulting Group, in order to determine the first economic assessment of this kind.
Implementing robust traceability systems in supply chains makes it possible to obtain reliable, relevant information about many of the fundamental characteristics and qualities of seafood products. WWF's traceability principles are intended as goal statements and can be used as a benchmark that is applicable to a variety of existing or upcoming traceability systems.