WWF has conducted the largest consumer survey about ivory trade in China—2,000 people in 15 cities—for three consecutive years with GlobeScan, providing the best available assessment measuring changes in attitudes, purchasing and ban awareness over time.
A summary of the largest-ever ivory consumer survey, which identifies target consumer groups, products and drivers of elephant ivory consumption that need to be addressed as a priority to ensure that China’s recent ivory ban is effective.
WWF and TRAFFIC believe that an ivory trade ban in China is feasible and could be effective in contributing to a reduction in current threats to African elephants. Such an ambitious and achievable act could garner positive exposure for China's responsible action on a critical wildlife conservation issue and become a positive influence on other countries' efforts to tackle the illicit elephant ivory trade.
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