- Date: August 26, 2010
Details about the competition
Almost 60,000 new trees will reforest critical tiger habitat on the Indonesian island of Sumatra as a result of global connection made on Forest Friends, an initiative that brought together young adults from Indonesia and Germany.
Three youths from Indonesia and three from Germany were selected from a wide pool of applicants to participate in the initiative. Each pair was charged with the mission of raising support for forest conservation by using new communication technologies. They used blogs, video and photo uploads and Facebook to share their stories and offer tips on saving nature. The winning pair was Rima Putri Agustina from Indonesia and Lena Gottschalk from Germany.
“WWF sees social networking media as an opportunity to extend its conservation messages to younger audiences,” said Dr. Efransjah, WWF-Indonesia’s Chief Executive. “Internet and social networking sites enable real-time, fast and fun communication around the world, and offer a very efficient and effective way to share WWF’s message. The online initiative also allows our youths to communicate and engage in dialogues across national borders.”