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World Water Week

September 5-11, 2010<br>Stockholm, Sweden

World Water Week is an annual meeting that brings together experts, practitioners, decision makers and leaders from around the globe to exchange ideas and develop solutions. This year WWF is hosting seminars on subjects around water stewardship, adaptation and financing.

News from the event:

  • WWF announced the release of a new report, ‘Flowing Forward’, finding that the impacts of climate change are most visible through freshwater lens.
  • A new WWF study was released 'River Dolphins & People: Shared Rivers, Shared Future' stating that dwindling freshwater dolphin numbers are raising concerns about the declining health of some of the world’s most important rivers,
  • A new video was launched, sharing on-the-ground results from the WWF and The Coca-Cola Company partnership, illustrating how critical water challenges can be addressed in new and innovative ways.

Climate change most visible through freshwater lens

The impacts of climate change are most visible in the dramatic changes occurring to the planet’s freshwater resources, says a new report written by WWF for the World Bank.  The report, ‘Flowing Forward’, finds both “visible” water such as rivers, lakes, precipitation, glaciers and snowpack, and water used for crops and livestock, health and sanitation services, hydroelectric and nuclear power as well as manufacturing and business are heavily influenced by climate change.

Effective water resource management is central to adapting our economies and societies to emerging climate conditions. But the uncertainty surrounding our future climate poses a major challenge to engineers and policymakers, especially when developing long-term water infrastructure development strategies. Flowing Forward marks the first comprehensive set of tools to achieve climate-sustainable water management.

A shifting climate means that the rules for water management must change too. Our current model of ‘sustainable development’ is threatened by climate change. Engineers, policymakers and resource managers need new tools to prepare for more extreme floods and droughts, ecosystems are the best scorecard to see how cities farms, and economies are adapting to climate change.

The report’s most critical finding is that water managers and policymakers already have most of the important tools to cope with climate change in hand. To download Flowing Forward, please visit

WWF and The Coca-Cola Company

Because fresh water is essential to people, wildlife and business, WWF and The Coca-Cola Company are working together to address critical water challenges in new and innovative ways. With the ambitious goal of inspiring a global movement to conserve water, the partnership is working across several fronts: within manufacturing plants to improve water efficiency and reduce climate impacts, throughout the company’s supply chain to promote sustainable agriculture and on the ground to conserve priority river basins.

Within manufacturing plants, the partnership has helped integrate performance and water stewardship initiatives into the company’s operations, improving Coca-Cola’s water efficiency by 13 percent since 2004, well on its way toward reaching a 20 percent improvement goal by 2012. Additionally, the partnership has developed two system-wide targets to reduce climate-related emissions: stabilize emissions overall, and achieve a five percent reduction in developed countries. In 2009, emissions fell over eight percent in developed countries relative to 2004 levels.

Learn how WWF and The Coca-Cola Company are working together to address critical water challenges in new and innovative ways.

The partnership promotes sustainable agriculture in key areas of the company’s supply chain, focusing on sugarcane, oranges and corn – three primary ingredients used in the company’s beverages. In an Australian sugarcane pilot project, farmers have cumulatively improved the quality of 6.3 billion gallons of water runoff by eliminating significant amounts of agricultural sediments, chemicals and pollutants. This is helping to improve water quality in the surrounding freshwater and marine ecosystems, including the Great Barrier Reef.

Awareness of the global importance of preserving freshwater resources is building. The partnership between WWF and The Coca-Cola Company is an innovative response to this global concern.

Learn more