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WWF Promotes Responsible Forest Management and Trade

GFTN-NA participants with their FSC-certified recognition plaques. From left to right: Tom LaVake, Johnson & Johnson; Mark Nichols, BlueLinx; Tom Flynn, Walmart; Adrian Sherman, Williams-Sonoma, Inc.; Bruce Babbitt, Chairman, WWF US Board of Directors; Celeste Kuta, Procter & Gamble; Guy Boucher, Lewis Fix, Domtar Corporation; Dale Kavalew, Procter & Gamble; Kerry Cesareo, Bruce Cabarle, WWF. Not pictured: Bill Jopling, Andrew Mullen, Wood Flooring International; Dan O’Neil, Cross Island Trading Company; Barron Frith, Cryntel Enterprises, LTD. © WWF-US / Jill Hatzai

The Global Forest & Trade Network - North America (GFTN-NA) held its first annual meeting for GFTN-NA participating companies and other stakeholders at WWF US Headquarters in Washington, DC. Attendees shared ideas and best practices around responsible forest products purchasing and trade, and how companies can source credibly certified wood and paper products by participating in GFTN. Several influential companies were in attendance, including GFTN-NA Participants Walmart, Procter & Gamble, Johnson & Johnson, Domtar, and newest participant Williams-Sonoma, Inc., as well as The Coca-Cola Company, Sears-Canada, Tetra Pak, Hewlett-Packard, USAID, Forest Stewardship Council-US and Rainforest Alliance.

Presentations covered topics including the amended U.S. Lacey Act banning illegal wood imports, how companies can increase the market for sustainably harvested wood, how to implement a responsible purchasing program, and credible certification. Attendees discussed with one another practical solutions to major challenges in responsible purchasing, including compliance with the Lacey Act and how to effectively communicate a company’s environmental commitment to employees, suppliers and other stakeholders.

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