The future of the world’s forests depends greatly on the actions of North Americans, which is one of the world’s largest producers and consumers of wood and paper products. The actions of governments, nonprofits and consumers are key. But the actions of companies are particularly important. They have tremendous purchasing power to support responsible forestry and trade globally, as well as to eliminate the market for unsustainable and illegal wood. Watch this video to learn more about how WWF and US companies are collaborating to save the world’s forests.