Five Years of Progress: WWF and ABA’s Partnership for Practical Solutions

In 2019, World Wildlife Fund (WWF) and American Beverage (ABA) joined forces to tackle a growing environmental crisis: plastic waste. This partnership is driven by one shared goal: to ensure that every plastic bottle remains in the loop to become another bottle, moving the world towards less plastic use and no plastic in nature. This kind of “circular economy” ensures materials are remade, reducing the need for new plastic and minimizing environmental impact. To that end, over the past five years we’ve worked to deliver meaningful, practical, and innovative solutions — and our efforts have yielded significant results.