Most of the world's large whale species are found in the Antarctic among a diverse marine ecosystem of over 8,000 species, more than half of which are seen nowhere else in the world. However, whale distribution and their critical feeding areas are poorly understood. As climate change and krill fishing increase in the Antarctic, the pressure to learn more about these majestic animals becomes more urgent. New technologies are helping scientists better understand and map the most important areas where whales feed, so we can protect them before it's too late. WWF is collaborating with Dr Ari Friedlaender – a whale ecologist and National Geographic explorer who has worked in the Antarctic for over 15 years – to study these ocean giants. Dr. Friedlaender's research consists of working with international scientists through the International Whaling Commission – Southern Ocean Research Partnerships (IWC-SORP) based at Australian Antarctic Division in Hobart. Their aim is to implement and promote non-lethal whale research techniques and conservation of Southern Ocean whales.