Toggle Nav

Save our Water – WWF PSA Campaign

All life needs water. It is the world’s most precious resource, fueling everything from the food you eat, to the cotton you wear, to the energy you depend upon every day. It’s also threatened. Climate change, population growth and changing consumption patterns are just a few of the myriad forces putting freshwater systems increasingly at risk.

WWF has created a series of PSAs that focuses on the choices we need to make to protect our planet. Learn more about WWF’s fresh water work.