Insiders Series: Superbloom: The Impact of One Square Foot

In 2021, WWF and Botanica by Air Wick, Air Wick® Scented Oils launched a three-year partnership to reseed 1 billion square feet (~23,000 acres) of disturbed grasslands and wildflower habitats in the Northern Great Plains. In this webinar, Alexis Bonogofsky, program manager for WWF’s Sustainable Ranching Initiative, and Aaron Clausen, senior program officer, Sustainable Ranching Initiative, reflect on the impact of the Northern Great Plains “One Square Foot” project over the past year.