WWF

Mother and son plant tree in forested area of family farm

Luis Barreto / WWF-UK

Together we can conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Our impact

As the world’s leading conservation organization, WWF works in nearly 100 countries to tackle the most pressing issues at the intersection of nature, people, and climate. We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

Donate now More ways you can help

27,680 acres of native grassland for bison

Advanced by a partnership between the Rosebud Economic Development Corporation and WWF, this land will house North America’s largest Native American owned and managed bison herd.
785,507 joined the fight against plastic pollution

WWF supporters asked government leaders to establish a legally-binding agreement to stop plastics from leaking into our oceans.
82% of WWF spending is directed to worldwide conservation

WWF adapted quickly in FY21, increasing spending on conservation programs by 4% and driving innovative solutions to address pervasive threats to the natural resources that sustain us all.

Image of sunlight eclipsing planet Earth

Bjorn Holland / Getty Images / WWF

Take the pledge for our planet

In honor of Earth Day, join together with people around the world and make a promise to protect the planet.

Add your name

Gabriel Lucero/ WWF-Colombia

Supporting the Indigenous economy in Colombia

A project in Putumayo strengthens livelihoods, reduces emissions, and conserves biodiversity.

Baby African bush elephant facing the camera

Natural Habitat Adventures

Have you seen us on TV?

Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.

Donate now

Our Goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.