A stream runs through tall grass with a mountain in the background on a gray day
Brian Adams / WWF-US

You can trust WWF

Our conservation successes are possible thanks to generous people like you. World Wildlife Fund carefully manages resources to maximize your support of our work—saving endangered wildlife, protecting fragile ecosystems, tackling the climate crisis, and finding practical and beneficial ways for both people and nature to thrive.

  • 82% of spending directed to conservation

    82% of WWF's spending is directed to worldwide conservation activities,12% is used for fundraising, and 6% goes toward finance and administration

  • 100 countries where we work

    WWF works in nearly 100 countries to tackle the most pressing issues at the intersection of nature, people, and climate

  • 1.2 million members

    In the US alone, more than one million members actively support WWF's conservation efforts

Small tiger cub lying in water Shutterstock / Zhiltsov Alexandr / WWF

Protect nature 365 days a year

Become a WWF Hero with a monthly donation, and make a difference for precious wildlife and fragile ecosystems all year long. It's an easy, efficient, and effective way to protect our planet.

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Livestream for students: Celebrating women in science

In honor of International Day of Women and Girls in Science, join WWF's Alexis Will and Elisabeth Kruger on February 9 as they share some of their favorite experiences in the science field

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0000 Alexis Will
Elisabeth Kruger Headshot _

How we work

The problems facing our planet are increasingly more complex and urgent. Through an integrative approach to our six ambitious goals, WWF can help solve the planet’s greatest threats and ensure a healthy future for people and nature.

A giraffe plush sits on a rock in the savannah with a real giraffe walking in the distance. CreativeLAB / WWF-US

Share your love for nature

Give to WWF's global conservation efforts and choose an item for your Valentine

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