WWF

aerial view of school of salmon swimming in Lake Iliamna — Brian Adams / WWF-US

A win for the people of Alaska - and the planet

You can trust WWF

Our conservation successes are possible thanks to generous people like you. World Wildlife Fund carefully manages resources to maximize your support of our work—saving endangered wildlife, protecting fragile ecosystems, tackling the climate crisis, and finding practical and beneficial ways for both people and nature to thrive.

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82% of spending directed to conservation

82% of WWF's spending is directed to worldwide conservation activities,12% is used for fundraising, and 6% goes toward finance and administration
100 countries where we work

WWF works in nearly 100 countries to tackle the most pressing issues at the intersection of nature, people, and climate
1.2 million members

In the US alone, more than one million members actively support WWF's conservation efforts

Have you seen us on TV?

Help WWF protect snow leopards and other vulnerable species around the world. Symbolically adopt a snow leopard today.

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A snow leopard lying down in the snow looks directly at the camera

Muhammad Osama / WWF-Pakistan

How we work

The problems facing our planet are increasingly more complex and urgent. Through an integrative approach to our six ambitious goals, WWF can help solve the planet’s greatest threats and ensure a healthy future for people and nature.