A mother tiger leads her three cubs through forest in Thailand
DNP / WWF

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. As the world’s leading conservation organization, World Wildlife Fund works in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

A turtle swims toward a plastic bag Troy Mayne / WWF

No plastic in nature by 2030

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Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

  • 690,000 activists

    Nearly 690,000 of our activists asked Congress to pass the Big Cat Public Safety Act, now signed into law.

  • 25 years

    For the first time in 25 years, the critically endangered Arctic Fox bred in Finland.

  • 5,000,000 members

    We have more than 5 million members globally, with 1.3 million in the U.S. alone.

Our Goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.

Salmon swimming in a stream BRIAN ADAMS

The spring issue of World Wildlife Magazine is now available

Read it now

A gentoo penguin jumps into the air above the water with snow-covered shore visible in the background naturepl.com / Ben Cranke / WWF

Wear it wild

Fundraise to help protect our planet for generations to come and display your love of nature by wearing something wild!

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