WWF

sandhill cranes gather in a pond inside the Bernardo Wildlife Area along the Rio Grande River in New Mexico

WWF-US/Diana Cervantes

Finding healthy freshwater habitat along the Rio Grande River

Our work in action

Read stories about our work on the ground.

Todd Paige

Kelp farming catches on

Seaweed farming boosts coastal livelihoods and sustainability
naturepl.com / Karl Ammann / WWF-Canon

Five remarkable animal moms

Some extraordinary parents from the animal kingdom
WWF-US/Javier Jaén

A pollution solution

The planet is drowning in plastic. How do we turn the tide?

Monarch butterflies — NATUREPL.COM/SYLVAIN CORDIER/WWF

The incredible journey of the monarch butterfly The iconic species is still under threat even as population numbers rise

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

Donate now More ways you can help

6 continents

WWF is actively working in six continents to help people and nature thrive
350 cities and counties

More than 350 cities and counties have joined with WWF, its partners, and other leaders for America is All In, a coalition committed to reducing emissions by 50% by 2030
1 million members

One million US members support WWF's conservation efforts

Martin Harvey/WWF

Did you see our TV ad?

Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.

How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.