A mother tiger leads her three cubs through forest in Thailand
DNP / WWF

You can trust WWF

Our conservation successes are possible thanks to generous people like you. World Wildlife Fund carefully manages resources to maximize your support of our work—saving endangered wildlife, protecting fragile ecosystems, tackling the climate crisis, and finding practical and beneficial ways for both people and nature to thrive.

  • 690,000 activists

    Nearly 690,000 WWF activists asked Congress to pass the Big Cat Public Safety Act, now signed into law.

  • 25 years

    For the first time in 25 years, the critically endangered Arctic Fox bred in Finland.

  • 5 million members

    WWF has more than 5 million members globally, with 1.3 million in the U.S. alone.

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Young adults in animal costumes having fun in the snowy winter forest Shutterstock

Wear it wild

Join a fundraising challenge the whole family, office, or school will love. Fundraise to help protect our planet for generations to come and - when you reach your fundraising goal - display your love of nature by wearing something wild!

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How we work

The problems facing our planet are increasingly more complex and urgent. Through an integrative approach to our six ambitious goals, WWF can help solve the planet’s greatest threats and ensure a healthy future for people and nature.

Take our new wildlife quiz

See if you can guess the animal shown in each photo. Will you get all seven right?

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Close-up image of a sawfish from beneath Shutterstock / Andrea Izzotti / WWF