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For 25 years, this plan has protected some of the world's major tropical forests
Our mission is to build a future in which people live in harmony with nature
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Our work to reverse nature loss and conserve biodiversity has never been more urgent
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Feature
Your stories of hope and wonder
Discover the joy and delight readers find in nature and submit your own story.
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Explainer
The importance of wildlife crossings
Here's how they help people and nature coexist
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Survey
Grasslands: Our largest ecosystem
What you need to know and why they need our help
Our impact is transformative
Every dollar you give makes a difference for nature.
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83% to conservation
Your generosity makes our science-based conservation work possible.
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Nearly 1 million members
Together across the US, donors like you protect clean air, water, and vital natural resources.
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65 years
WWF has been leading global conservation since our founding in 1961.
Together with partners, WWF creates innovative solutions in every place we work


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Places
By addressing the “whole of a place”—its ecology, economy, governance, culture, people, and wildlife—WWF helps create crucial and scalable solutions to nature's greatest threats.
Locally led conservation
Lasting change only succeeds when the needs of people are prioritized in balance with conservation, especially Indigenous Peoples and local communities.
Business and sustainability
Around the world, WWF works with corporations to build smarter, more sustainable and successful supply chains and outcomes.
Your support keeps us going
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Did you see our TV ad?
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