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WWF
Melquiades Cox Ojeda holding a pumpkin in his field

© WWF-US/Alejandro Prieto

Protecting a historic and biodiverse landscape

In Mexico's Yucatan Peninsula, WWF is supporting farmers and ranchers to ensure long-term conservation

Our mission is to build a future in which people live in harmony with nature

Sea turtle floating just under water's surface

© LL28, E+, Getty Images

Protect nature with your donor-advised fund

Join thousands of others making a difference with their donor advised funds this DAF Day, October 8. It's easier than ever to do online.

Learn more + give

Our work to reverse nature loss and conserve biodiversity has never been more urgent

Our impact is transformative

Every dollar you give makes a difference for nature.

  • 83% to conservation

    Your generosity makes our science-based conservation work possible.

  • Nearly 1 million members

    Together across the US, donors like you protect clean air, water, and vital natural resources.

  • 65 years

    WWF has been leading global conservation since our founding in 1961.

Together with partners, WWF creates innovative solutions in every place we work

Your support keeps us going

African elephant newborn calf standing beneath adult elephant

© Klein & Hubert/naturepl.com/WWF

Did you see our TV ad?

Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.

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Capybara pup running on a sandy shore

© Don Getty

Find Your Inner Animal

Answer these 8 fun questions about your personality and interests to discover the animal that you relate to most

Take the quiz