WWF

View of wind turbine through break in tree cover — Greg Armfield / WWF-UK

A climate high, a climate low, and our climate future

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

Donate now More ways you can help

62 years of helping rhinos

WWF launched an international effort to save wildlife in 1961, rescuing black rhinos—among many other species—from the brink of extinction.
350 cities and counties

More than 350 cities and counties have joined with WWF, its partners, and other leaders for America is All In, a coalition committed to reducing emissions by 50% by 2030
1.2 million members

More than one million US members support WWF's conservation efforts

Martin Harvey / WWF

Did you see our TV ad?

Help WWF protect tigers and other vulnerable species around the world. Symbolically adopt a tiger today.

Our work in action

Discover World Wildlife Fund on the ground, around the world, making a difference for people and the planet.

Illustration of emissions — Doug John Miller

Combating climate change

Humanity’s window of opportunity to tackle the climate crisis is rapidly closing

How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.