WWF

Geese fly over fields with a small stream

WWF-US/Diana Cervantes

Managing water flows along an iconic river

How people are making the Rio Grande healthier and more resilient

Our work in action

Read stories about our work on the ground.

naturepl.com / Sandesh Kadur / WWF

Designing infrastructure with snow leopards in mind

New recommendations for infrastructure in snow leopard landscapes
Todd Paige

Why seaweed is a jack-of-all-trades in the fight against climate change

Seaweed is a sustainable food source and adaptation tool
MIKE HILL/GETTY IMAGES

Bringing buffalo back

An Indigenous-led story of hope and healing

Two bees covered with pollen, resting on an orange flower — Clay Bolt

Stories of hope and wonder Our new series looks at the iconic species that WWF is known for protecting, as well as the small, often underappreciated animals and plants that can be found closer to home

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

Donate now More ways you can help

6 continents

WWF is actively working in six continents to help people and nature thrive
64 years

Since its founding in 1961, WWF has worked around the world to address the planet's most urgent and complex problems
1 million members

One million US members support WWF's conservation efforts

Martin Harvey/WWF

Did you see our TV ad?

Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.

How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.