WWF

Bear walks near a lake with sunsetting between the mountains in the distance.

WWF-US / Keith Arnold

Nature is the most valuable resource we have.
It sustains life.
It fights disease.
It reduces poverty.
It moderates the winds and the rains.
It enables prosperity.
It allows for peace.
It brings us joy and feeds our soul.
We are nature and nature is us.
We need nature.
And nature needs us
Now.

Carter Roberts
President & CEO

Our work in action

Read stories about our work on the ground.

GettyImages/Alena Paulus

Earth Day 2025: Give an hour for the planet

Last chance to participate

Hawksbill turtle (Eretmochelys imbricata) swimming underwater, Nosy Be, North Madagascar.

naturepl.com / Inaki Relanzon / WWF

It's Earth Day!

Will you protect this beautiful planet and make a gift today? You'll safeguard endangered species and the environment to build a better future for nature.

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Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

Donate now More ways you can help

6 continents

WWF is actively working in six continents to help people and nature thrive
350 cities and counties

More than 350 cities and counties have joined with WWF, its partners, and other leaders for America is All In, a coalition committed to reducing emissions by 50% by 2030
1 million members

One million US members support WWF's conservation efforts

sun shines through forest cover in Sumatran rainforest — WWF-Indonesia / Mubariq Ahmad

Why biodiversity matters It supports everything in nature that we need to survive

© Ola Jennersten / WWF-Sweden

Did you see our TV ad?

Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.

How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.