Aerial view of a bison herd on rolling green grasslands WWF-US/Kelley Ashford

Your support makes a world of difference for our planet

Watch the video

You can trust WWF

Our conservation successes are possible thanks to generous people like you. World Wildlife Fund carefully manages resources to maximize your support of our work—saving endangered wildlife, protecting fragile ecosystems, tackling the climate crisis, and finding practical and beneficial ways for both people and nature to thrive.

  • 82% of spending directed to conservation

    82% of WWF's spending is directed to worldwide conservation activities,12% is used for fundraising, and 6% goes toward finance and administration

  • 100 countries where we work

    WWF works in nearly 100 countries to tackle the most pressing issues at the intersection of nature, people, and climate

  • 1.2 million members

    In the US alone, more than one million members actively support WWF's conservation efforts

How we work

The problems facing our planet are increasingly more complex and urgent. Through an integrative approach to our six ambitious goals, WWF can help solve the planet’s greatest threats and ensure a healthy future for people and nature.

A Bengal tiger in Bandhavgarh National Park, India Staffan Widstrand / WWF

Make an impact on wildlife

If you are 70 1/2 or older and have a traditional IRA, you are eligible to make a gift from your IRA to WWF - and in many cases, these gifts are 100% tax-free

Learn more

Most popular ways to give

Support our global conservation efforts this holiday season with WWFGifts

Take a look

collage of popular items including 2023 calendar, nesting doll, and elephant plush WWF-US
The Upper Rio Grande flowing on a sunny day with trees on the banks Enrique Prunes

The Upper Rio Grande: a river at risk

What can be done

More News & Stories

View All News & Stories
A snow leopard lying down in the snow looks directly at the camera Muhammad Osama / WWF-Pakistan

Have you seen us on TV?

Help WWF protect snow leopards and other vulnerable species around the world. Symbolically adopt a snow leopard today.

Donate now

Join our community

Get the latest conservation updates, be inspired to take action, and learn about ways to get involved

Sign up for email

Marchers hold signs at New York City Climate March Keith Arnold / WWF-US