WWF

A pair of hotazins perch on a tree branch inside the Tambopata Reserve in the Amazon rainforest

Day's Edge Productions / WWF-US

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Our work in action

Read stories about our work on the ground.

Nicole Chabaneix/WWF-US

How AI can protect mangroves

New innovations strengthen mangrove conservation
WWF-Pacific/Tom Vierus

On the Great Sea Reef, protecting nature and a way of life

How a community is preparing for the future
Abdul Rahim Ibrahim / WWF Malaysia

Partnering for large-scale conservation

A look into WWF's landscape conservation project in Malaysia

The hidden cost of food waste Small acts can make a big difference

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

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6 continents

WWF is actively working in six continents to help people and nature thrive
64 years

Since its founding in 1961, WWF has worked around the world to address the planet's most urgent and complex problems
1 million members

One million US members support WWF's conservation efforts

Martin Harvey/WWF

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How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.