WWF staff in the field

About us

Who We Are

For nearly 60 years, WWF has worked to help people and nature thrive.

As the world’s leading conservation organization, WWF works in more than 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.

How We Work

For Nature, For People, Forever

WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale.

WWF connects cutting-edge conservation science with the collective power of our partners in the field, more than one million supporters in the United States and five million globally, as well as partnerships with communities, companies, and governments.

Today, human activities put more pressure on nature than ever before, but it’s also people who have the power to change this trajectory. Together, we can address the greatest threats to life on this planet and protect the natural resources that sustain and inspire us.

Our work is focused around six ambitious goals:

“Conservation endures as a living discipline because it is inhabited by a magnificent collection of people. Only by working together can we create solutions to the most vexing problems we face.”

Carter Roberts
President & CEO
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Donate to WWF

You can help build a future where people live in harmony with nature. Make your donation today and support WWF's conservation solutions.