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WWF

Nature needs us now

Nature doesn’t just surround us—it sustains us. Every day, it protects and provides for us.

An aerial view of the Abernathy Forest with the Cairngorm Mountains in the background with a rainbow and dark clouds

© Guy Edwardes / naturepl.com / WWF

It’s the air we breathe, the water we drink, and the food on our plates. It’s the medicine that heals us, the rubber in our tires, and the electricity that lights our homes. It’s the quiet peace of the forest and the rush of a river adventure.

Nature gives us life and makes our lives more fulfilling. We know the health and happiness of humans is deeply intertwined with the health of the planet. And that when we help nature, we help ourselves too.

Our relationship to nature matters. Because when people understand their connection to nature, they want to protect it. And nature needs us now.

Nature is unifying

A new WWF report examines Americans’ attitudes toward nature

  • >80% of Americans surveyed

    say they like or love spending time in nature

  • >92% of Americans surveyed

    believe being outdoors is important

  • 73% of Americans surveyed

    believe that nature is an essential part of America's cultural identity

Sunflower bee hovers over flowering plants in grasslands of South Dakota

Nature can’t wait

Today, threats to nature are accelerating as never before. Biodiversity is declining at a precipitous rate, vital ecosystems are under pressure, and climate impacts–from extreme heat to intense floods–are more devastating than ever.

Try our quiz Take the pledge

© WWF-US / Clay Bolt

Explore connections to nature

Fly fishing on a mountain river

© ISTOCK.COM/JOHN MORRISON

Forests and freshwater: Nature's power couple

Seven reasons to protect them together
Ands wearing blue and red bracelets pull up a medicinal plant in grasslands

© Tailyr Irvine

Where bison roll, medicines grow

How American bison shape grassland ecosystems through their movement
Trees lining a trail in Langtang National Park, Nepal.

© Simon de Trey-White / WWF-UK

How trees reduce extreme heat

They're power buffers for extreme heat and humidity

Poem: We are nature, nature is us

Nature is the foundation of everything we value, but the natural systems that support all life on Earth are under unprecedented threat. This is our moment to give back to the resource that gives us everything.

WWF helps protect the planet's most critical forests, rivers, wetlands, and oceans. We do so by working with communities, governments, and businesses to create practical solutions that keep our planet in balance. Together, we can protect nature now and into the future.

A young lion sits in the grass and looks strong eye contact with the camera.

Pledge to protect nature

Nature is under threat like never before, meaning nature's ability to provide clean air, fresh water, and food is rapidly declining. 

The crisis demands immediate action from all of us. Do something today and sign the pledge to protect nature. 

Act now

© Chris Schmid