World Wildlife Fund Sustainability Works

A look into WWF-Malaysia’s holistic landscape conservation project in Peninsular Malaysia, dedicated to protecting biodiversity—including Malayan tigers—restoring degraded areas, and enhancing local livelihoods through an integrated WWF Living Landscape Approach.

WWF’s latest Living Planet Report reveals that wildlife populations have declined by an average 73% since 1970. Urgent action is needed to protect and restore nature and the species that depend on healthy ecosystems to thrive. One such species is the Malayan tiger. Fewer than 150 of these critically endangered animals live in the wild due to habitat loss, poaching, and the effects of our changing climate. Protecting this iconic species not only benefits the species itself, but the larger landscape as well. The forests that tigers live in are also critical watersheds throughout Asia, so protecting these places helps prevent drought and reduce flooding. Additionally, these forests are also home to many diverse species, so safeguarding tigers in turn helps other animals who rely on forested habitats. That is why protecting this iconic species, a source of national pride for Malaysia, requires an integrated approach that considers landscape connectivity, community participation, and biodiversity conservation.

In an era where companies are scrambling to market their products as “sustainable,” accounting techniques sometimes override environmental impacts. Take, for example, “mass balance” accounting, which often lacks a link between the claim and the outcome.

Mass balance is an accounting method for certified products that allows for mixing conventional and sustainable materials. Under mass balance, an equivalent mass of product — regardless of whether it contains the certified product or ingredient — can be sold as sustainable as long as it does not exceed the total amount of certified product.

17 years ago, Shawn Peebles found himself dead broke. He was farming 7,000 acres in Augusta, Arkansas, growing soybeans, rice, and corn like his father and grandfather before him. But after two floods and the 2008 financial crisis, it was all falling apart.

Then one day he walked into an auto parts store and met Jody Taylor, a farmer who introduced him to an idea he’d never considered: Organic farming.

Jody pulled out a notepad and showed him the premium prices he was getting for his crops. Shawn walked out of the store convinced he’d just gotten a glimpse of the future. He quickly sold everything he owned, save for his $3,500 truck, and rented 200 acres from Jody. Within a few years, Shawn’s gamble grew into one of the only large-scale produce operations in the Mid-Delta—a shining example to farmers in the region and across the nation.

The Bioplastic Feedstock Alliance (BFA) is a collaborative, multi-stakeholder forum of the world’s leading consumer brand companies that focuses on advancing knowledge of bioplastics. WWF convenes the BFA to provide thought leadership on the responsible sourcing of bioplastic, and the role of bioplastic in circular systems. Recognizing the need for a cross-sector approach that brings together several concepts and perspectives, the BFA developed its Vision Statement: Aligning Toward a Circular Bioeconomy.

With plastic pollution threatening natural environments worldwide, leading companies recognize that addressing this crisis is crucial for business continuity, resilience, and social license to operate. However, many organizations struggle to translate ambitious commitments into tangible results.

What is ReSource?

ReSource is WWF's activation hub designed specifically for companies with ambitious plastic waste commitments who want to tap into a powerful corporate community of practice and deliver measurable progress. Acting as a bridge between aspiration and impact, ReSource closes the critical "how" gap in the sustainability journey.

The initiative takes companies through their plastic waste lifecycle journey and helps them explore where in the circular materials system they can make the most meaningful impact. Under WWF's leadership, ReSource brings together industry leaders to collectively address our planet's plastic waste crisis.

In WWF’s Living Planet Report, we learned nature is at a tipping point, putting at risk the fate of our one home and all our futures. However, we have the solutions to tackle this challenge, and one is through collaboration with partners, including business. At WWF, we recognize the pressure that business puts on the environment. Our partners also understand that a healthy business depends on a healthy planet.

From safeguarding freshwater resources, restoring forests, and building sustainable habits at home with consumers, learn more about the partners we work with who are helping us create a more sustainable future this Earth Month and beyond.

“If there were 1,000 people in a room, what do you think you can do better than all of those 1,000 people?”

GreenBiz.org Program Manager Bryan Lewis posed this question to the audience during his keynote at GreenBiz 25, Trellis Group’s premier annual conference for sustainable business leaders.

In a jam-packed hall of corporate sustainability’s brightest minds, I didn’t have an answer to the question. As an early career sustainability professional, I was already honored to simply be in the room. Notably, my attendance was made possible through GreenBiz.org’s Emerging Leaders program, which rewards emerging sustainability leaders with a professional network and all-access scholarship to attend Trellis Group’s premier conferences.

Our food systems are pushing the planet to its limits, while hundreds of millions go hungry and billions lack access to healthy diets. To sustain both people and the planet, a systems-wide transformation across land and sea is essential.

For the past decade, World Wildlife Fund has worked closely with the Seafood Task Force (STF) — the only global trade association uniting the world's largest retailers, seafood brands, and their partners — to enhance supply chain oversight and drive continuous improvement from vessel to plate. STF is the first pre-competitive seafood platform to institutionalize conversion-free shrimp, marking a major milestone in its journey.

Plastic waste is choking our planet. It’s in our air, water, and soil—threatening both wildlife and communities. A crisis of this magnitude warrants an equally bold response. To meet this challenge head on, we’re excited to announce the launch of Plastic Reboot, a systemic, global solution to tackle plastic pollution at its root.

Together, we’re making progress in collecting and analyzing data on food waste across our food system, giving us a clearer picture of its scale, causes, and impacts on our planet, communities, and wallets. Measuring food waste enables us to manage it and know how to respond; but changing habits is hard, and without the right setup to enable and empower each of us to act, reducing food waste can feel like another item on our to-do list in our already busy days.

That’s where the power of community and the most recent Food Waste Prevention Week (FWPW) comes in. What started as a passionate initiative in Florida has grown into a nationwide movement driven by dedicated partners and leaders across all 50 states. With online resources, events, K-12 school opportunities, and more hosted during the week of April 7-13th, each year FWPW makes food waste reduction accessible and easy for everyone—at home, in schools, offices, restaurants, and grocery stores.