Sara Thomas
Director, Activism and Outreach

Sara Thomas leads the Activism and Outreach program for World Wildlife Fund. In her role, she develops and implements engagement strategies across platforms to motivate supporters across the US to get involved in WWF's conservation goals. Under Sara’s leadership, WWF launched a responsive Action Center focused on deepening relationships with supporters to drive conservation change for a global impact.
During her time at WWF, she and her team have grown the number of activists supporting WWF from 500,000 to more than 10 million, increased revenue generated directly from activists, and helped to earn multiple advocacy wins including banning illegal elephant ivory trade in the US, stopping dumping in the Great Barrier Reef, common-sense protections for land, water and wildlife in the Northern Great Plains, motivating the President to crack down on wildlife trafficking in the US and many more.
Most previous to her time at WWF, Sara led member engagement and digital advocacy at Ocean Conservancy. Sara graduated from the University of Miami with a degree in Visual Communication and Marine Policy, and a focus on social activism.
In The News
Sara Thomas Sees Unlimited Potential in WWF’s Activists
Forty years ago, "activism" meant marches and protests, hunger strikes and sit-ins. Today, activism can be all of those things and much more.
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The NonProfit Times
Live From SXSW: Activism That Drives Supporters
In a discussion led by Sara Thomas from the World Wildlife Fund (WWF), panelists from PETA, Change.org, and DoSomething.org shared key elements behind some of the most successful campaigns that their organizations have been a part of, and the personal and emotional connections behind the scenes that have resulted in real impact.
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LinkedIn
Education & Social Impact
The top professionals 35 and under, surfaced by LinkedIn data and more. These are the stars changing our world.
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blackbaud
Advocacy Part 2: Say "Sayonara" to Silos
In Part 2 of our special advocacy mini-series, host Emily Goodstein is joined by Sara Thomas of World Wildlife Fund to talk about breaking down barriers within your organization.
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blackbaud
Advocacy Part 3: Kickin' Asks with Advocacy
For Part 3, “Kickin’ Asks with Advocates,” host Emily Goodstein is joined by Sara Thomas of World Wildlife Fund to talk about crafting the ask.
More on Sara
Title
Director
Education
BS, Visual Communication and Marine Policy