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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
Most companies know that water will likely affect business growth and profitability in the near future. For a vast majority, water is already driving businesses decisions—particularly on where to locate facilities. Even shareholders and investors are increasingly interested in how companies are addressing water issues. Water is now recognized as a material risk, and stewardship is critical to long-term business growth.
The productivity of the world's 10 most populous river basins will double by 2050—but only if water issues are addressed. If water is secured, the economic output of these basins will exceed that of the entire US, Japanese and German economies combined.
Because we all need water, the actions of all users in a river basin impact that basin’s health. Even if one user takes extra care to be efficient and innovative with water, thirsty neighbors may still run the resource dry and dirty ones will continue to pollute it. In other words, securing water for our future is dependent on our ability to collectively manage water.
Water stewardship also benefits corporate reputations. A vast majority of consumers and employees care about the environmental responsibility of companies, and most are more likely to support sustainable businesses whenever possible.