As many large American companies have begun the transition from fossil fuels to renewable energy in the past five years, they've often found the process both complicated and lengthy. In states with strict energy regulations in place, companies find themselves negotiating with monopoly utilities and utility regulators for whom renewable energy remains largely unfamiliar territory.
"We've had regulators and others tell us, 'Oh, I had no idea that so many companies cared about renewable energy,'" says Bill Weihl, sustainability guru for Facebook. "In many cases, those utilities don't have energy options that allow us to meaningfully meet our goals around renewable energy. So then we are left working to craft a one-off custom solution. That's hard to do and time-consuming. But we're a fast-growing company, and our data center development timelines are extremely fast—we can go from breaking ground to occupancy in about a year."
To speed up such negotiations, Facebook is now one of the companies signed on to the Corporate Renewable Energy Buyers' Principles. The principles, which outline the needs of large renewable energy buyers, were developed over the past two years by the companies themselves in an unprecedented collaboration with WWF and the World Resources Institute (WRI).
In the principles, the companies—which include eBay, General Motors, Hewlett-Packard, IKEA, Johnson & Johnson, Mars, Procter & Gamble, Sprint, Staples, Target, 3M, Volvo and Walmart—lay out steps to streamline the process of buying renewable energy. The Buyers' Principles call for greater choice; access to renewable energy at cost-competitive rates; the ability to lock in fixed renewable energy rates long-term; access to new renewable energy projects; simpler, more standardized financing and contracting processes; and opportunities to work with utilities and regulators to expand renewable energy choices.
"It's a clear, concise set of things that companies want from the marketplace so they can buy the renewable energy they're looking for," says Marty Spitzer, WWF's director of US climate and renewable energy policy. Nearly half of the companies in the Fortune 500 have climate or energy goals and need to buy renewable energy to meet them. "But right now, most customers have to bypass their utilities to buy renewable energy. That's complicated and a lost opportunity for utilities," according to Spitzer. So what if utilities actually offered what their customers wanted?
The Buyers' Principles are helping to make renewable energy a standard offering in more places. As Weihl puts it, "What we'd like is for renewable energy in line with these principles to be on the menu in any jurisdiction. Imagine telling a waiter, 'I'm not a big fan of pasta, so can you make me this?' and he goes back and forth with the chef 100 times before you finally end up with something, and by then you're starved. Instead, you want that option to be right there on the menu when you walk in. So all you have to do is say, 'Hey, I'd like that.'"
The Buyers' Principles grew out of a meeting convened in September 2013 by WWF and Rocky Mountain Institute (RMI) to give companies an opportunity to identify common challenges and ideas for solutions. Attendees proposed the creation of a renewable energy resource center to help make individual deals easier, and RMI launched one in January 2015.
Companies also suggested a way to represent their common voice, which led to the July 2014 introduction of the Buyers' Principles. The principles are now being shared with major utilities, utility regulators and their associations—and the discussions they are fostering have what Spitzer calls "amazing momentum." Originally there were 12 corporate signatories; now there are 34.