And as it turns out, ARPA for Life was just the start.
Today, through our new Earth for Life initiative, WWF wants to create more programs like ARPA for Life. Working with the right set of partners, we want to establish, manage, and fund conservation areas—which include protected areas, indigenous lands, and community conservancies—so that more people like Juarez can reap the natural and economic benefits they provide. So that more wildlife can roam free. And so that more landscapes can remain whole.
We’ve already done so in Bhutan, where a program called Bhutan for Life—the first of its kind in Asia—was launched in 2017. We are in the midst of creating similar programs in Peru and Colombia. We are strategizing on which countries come next.
We know this is a monumental undertaking. In each new place, we must find the political leaders who are willing to work with us to build the program so it is durable. We must find the public and private sector donors who are willing to put in the money. Technical experts are needed to determine how to allocate the funds so that conservation goals are met. Economists are needed to figure out how much it will all cost, and lawyers must pore over stacks of paper to make sure the right legal frameworks are in place. Community outreach experts will need to spend hours and hours getting input from local and indigenous people on how to shape the program based on their needs.
But it’s worth it. If nothing else, the return on investment is significant. For example, it makes more economic and environmental sense to keep our rivers clean so they can supply drinking water than it does to allow pollution and have to build heavy duty water filtration facilities. Conservation areas deliver an estimated $100 worth of services, such as clean air and water, for every $1 invested in good management of the natural resources that provide those services.
“Conservation areas are a more efficient way to secure and sustain ecosystem-service benefits than any currently available human-engineered alternative,” says Chris Holtz, WWF vice president of Earth for Life.
We know that these areas help keep threats such as illegal logging, mining, and poaching at bay. In well-managed conservation areas there are more (and better equipped) people to patrol the land and stop illegal activities. And conservation areas serve as a “shield.”