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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
PUNJAB :: PAKISTAN
Pakistan is among the world’s top producers of cotton, a crop that has long been cultivated using pesticides and fertilizers that can harm the environment and human health. To make cotton production more environmentally friendly—and improve farmers’ lives—WWF-Pakistan in 2008 became an implementing partner of the Better Cotton Initiative (BCI), which set a global standard for sustainable cotton. Participating farmers celebrated the first BCI harvest in 2011; today, nearly a quarter of the global cotton crop is produced using BCI or equivalent standards.