The oceans inspire and offer hope for nature and people worldwide. When the oceans thrive, the planet regains its natural strength and flourishes, people thrive, societies are prosperous, and the world is more peaceful. What’s good for the oceans is good for business.
Our oceans provide humans with integral economic and ecosystem services. Over 40% of the global population lives within 100 km of the coast, while the ocean is the vehicle for over 80% of global trade. The marine world is also a source of affordable, reliable, and sustainable energy as well as healthy and low-carbon food. The value of marine and coastal resources and industries is estimated at US$3 trillion per year, close to 5% of global gross domestic product (GDP).
The scale of human activity today is driving pressures on ocean health that risk compromising these services. Climate change is threatening ecosystem functions at a faster rate than ocean models anticipated. Biodiversity loss is putting immense pressure on global food systems. Pollution is entering our oceans at an alarming rate. Shipping, port development, and tourism are driving large transformations of coastal areas and jeopardizing ocean ecosystems of high ecological importance.
WWF takes an integrated approach to our oceans, combining place-based seascape conservation work with global-scale markets and blue finance initiatives. We also focus on oceans futures by incubating, developing, and launching innovative programs at the intersection of climate change, ocean health, and peace and security. Business has an important role to play—and the future of ocean industries is on the line.