World Wildlife Fund Photo and Video Guidelines

General WWF Imagery Principles

Four principles to help maintain consistency in image quality and experience:

  • All WWF field staff, government officials, partners, and guides should be treated with respect. Be aware of local customs and cultural sensitivities that impact your work and heed them to the best of your ability. WWF strives to consistently portray indigenous people and local communities as accurately as possible.
  • Minimize any impact on nature and the environment during the course of your assignment.
  • Photography must represent accurately the subject matter and events being captured; manipulation of images is strongly discouraged. Adjustments made to an image for creative purposes must be disclosed.
  • Captioning must be specific, accurate, and truthful, both explicitly and implicitly. For example, captive animals should not be represented as wild, whether by stated information or by omission.

Photo Guidelines

Photo Specs

Captions and Metadata

Video Guidelines

Video Specs

Choose the Right Running Time


Include B-roll Slates

The WWF Logo and Copyright

Credits List