The Blueprint for Credible Action on Plastic Pollution is a tool for companies as they set priorities to achieve maximized, measurable impact on the journey towards circularity.
In this guidance, WWF recommends that companies take the following steps to move from awareness and commitment to measurable progress backed by science-based recommendations:
Step 1: Understand the plastic crisis and set ambitious goals.
Step 2: Transform your plastic footprint.
Step 3: Advocate with others for system change.
Step 4: Invest in circularity outside of your direct operations.
In each step, we link to key resources and tools and highlight examples of success to help companies develop and execute a successful strategy to fight plastic pollution.
Some outcomes to following this step-by-step guide include:
- Better plastic footprint calculations and global waste data harmonization for easier collaboration with regulators and investors
- Targeted plastic pollution impacts and mitigation actions within your direct business control
- Readiness to advocate alongside stakeholders, policymakers, and other companies
- Product portfolios that are envisioned and designed for a just and equitable future with No Plastic in Nature
Sustainability Works
Making a case for larger costs & long-term ROIs