Lucia Ruiz
Director of Conservation Areas, Earth for Life
“I was born and raised in Mexico City. For many, it might just seem like a vast and polluted city, but for me, it was the gateway to a lifelong love of nature,” said Lucia Ruiz, Conservation Areas Director at WWF. “My parents gave my brother and me an incredible gift—their passion for the natural world. They took us hiking, drove us to nearby forests, and, thanks to their research work, we traveled to protected areas and archaeological sites across the world. Growing up immersed in nature, I realized that this was my true passion—this is where I felt most at home: in the wilderness.”
Today, Lucia supports the advancement of protected and conserved areas. Right now, Lucia says there are two projects that she’s most excited about. “First, I’m leading the translation of a complex technical guide into an engaging e-learning course tailored for policymakers and decision-makers—because knowledge should be empowering, not intimidating. Second, I’m working to strengthen sustainable, long-term conservation finance in Yucatán, ensuring that conservation commitments are built from the ground up—with partnerships, innovation, and in hand with the government and local communities.”
For Lucia, the most rewarding part of her work is the people. “I get to collaborate with some of the most talented, passionate, and driven individuals in conservation. Learning from diverse perspectives and working across cultures is what I wake up for every day.”
At WWF, Lucia says she found more than just a job—she found a movement. “There is a profound sense of belonging, a feeling that we are all working toward something bigger than ourselves. It’s a place where you can learn from the best minds in conservation, collaborate across continents, and see real impact on the ground.”