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Supporting nature and biodiversity beyond protected areas
Our mission is to build a future in which people live in harmony with nature
Nature needs us now
We understand that nature is our planet's greatest asset — intrinsically linked to human survival and that it needs our help
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Our work to reverse nature loss and conserve biodiversity has never been more urgent
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News
How nature helps us weather a warming world
Addressing the findings of the latest World Meteorological Organization report
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Blog
H&M sets science‑based targets for nature
One of the first in its sector to set independently validated targets for land
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Story
Five reasons to transform transportation infrastructure
The GRID program is advancing nature-friendly approaches to infrastructure
Our impact is transformative
Every dollar you give makes a difference for nature.
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83% to conservation
Your generosity makes our science-based conservation work possible.
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Nearly 1 million members
Together across the US, donors like you protect clean air, water, and vital natural resources.
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64 years
WWF has been leading global conservation since our founding in 1961.
Protect nature for Earth Month
Find out how you can Give an Hour this spring and help us reach our goal of 150,000 hours protecting nature.
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Together with partners, WWF creates innovative solutions in every place we work


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Places
By addressing the “whole of a place”—its ecology, economy, governance, culture, people, and wildlife—WWF helps create crucial and scalable solutions to nature's greatest threats.
Locally led conservation
Lasting change only succeeds when the needs of people are prioritized in balance with conservation, especially Indigenous Peoples and local communities.
Business and sustainability
Around the world, WWF works with corporations to build smarter, more sustainable and successful supply chains and outcomes.
Your support keeps us going
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