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World Wildlife Fund
Two men stand in a small boat with an outboard motor while large birds fly overhead and the sun starts to set over the ocean

© Antonio Busiello / WWF-US

Why the future of conservation depends on communities

Supporting nature and biodiversity beyond protected areas

Our mission is to build a future in which people live in harmony with nature

Aerial view of the Amazon River and surrounding forest

Nature needs us now

We understand that nature is our planet's greatest asset — intrinsically linked to human survival and that it needs our help

© Shutterstock / Gustavo Frazao / WWF

Our work to reverse nature loss and conserve biodiversity has never been more urgent

Our impact is transformative

Every dollar you give makes a difference for nature.

  • 83% to conservation

    Your generosity makes our science-based conservation work possible.

  • Nearly 1 million members

    Together across the US, donors like you protect clean air, water, and vital natural resources.

  • 64 years

    WWF has been leading global conservation since our founding in 1961.

Father and sun gardening outside

Protect nature for Earth Month

Find out how you can Give an Hour this spring and help us reach our goal of 150,000 hours protecting nature.

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Together with partners, WWF creates innovative solutions in every place we work

Your support keeps us going

African elephant newborn calf, aged 2-3 days, standing between the legs of its mother, looking at the camera

© Klein & Hubert / naturepl.com / WWF

Did you see our TV ad?

Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.

Donate now