WWF and Warner Bros. Discovery Team Up to Help Save Sharks
- Date: 15 August 2024
Sharks are among the most majestic top predator species. They have outlived the dinosaurs and many other forms of life currently on earth, with fossil records dating back 400 million years. Our oceans are home to more than 500 different shark species worldwide, and they play an important role in marine ecosystems. Sharks are critical to maintaining the delicate balance of marine life and can help our oceans become more resilient in facing climate change.
However, these predators are in danger. Shark populations around the world are in decline due to overfishing, the demand for shark fins, and habitat loss. Since they reproduce so slowly, sharks cannot keep up with the rate at which they are caught. That is why WWF has made restoring shark populations a top conservation priority.
Recently, WWF partnered with Warner Bros. Discovery to raise awareness about the dangers facing these iconic ocean species. During their week of exclusive shark-focused TV programming, “Shark Week,” Warner Bros. Discovery helped raise awareness and save sharks globally by helping to protect critical ecosystems, including pupping and nursery habitats for baby hammerheads.
During Discovery’s Shark Week, viewers visited WWFShark.org to symbolically adopt a shark and contribute through matched donations. The funds raised from symbolic adoptions and matching donations from Warner Bros. Discovery will help protect sharks, other vulnerable wildlife and wild places around the world.
There is no better time to educate audiences on the plight of sharks than when they are watching Shark Week programming – and partnerships like this one help to raise awareness and create nature champions to support WWF’s important mission. To learn more about sharks and why they are critical to ocean ecosystems, visit https://www.worldwildlife.org/species/shark.