Anny Liang

Anny Liang has been working for WWF US and WWF China for five years, focusing on understanding and changing consumer demand for wildlife products, including elephant ivory, pangolin, shark fin and more. She has led five annual ivory consumer surveys in China for WWF – the longest-running research project conducted on elephant ivory demand -- and two COVID-19 opinion surveys worldwide. She also applies survey findings and behavior change theories to develop campaigns in Asia to change consumer behavior around purchasing wildlife products and to raise awareness of zoonotic diseases.