Erin Simon

Vice President and Head, Plastic Waste and Business

Media inquiries: News And Press Page

Erin’s mandate is to drive positive change across industries in packaging and material sustainability—an area of action that is critical to conserving the world’s natural resources, and one that is key to WWF’s mission of protecting people and the planet.

Since joining WWF in 2011, Erin has played an integral role in growing the partnerships, programs, and science that have made WWF a leader in solving one of most pressing environmental issues of our time: plastic pollution.

In addition to helping spearhead WWF’s No Plastic in Nature initiative, Erin has led the development of programs to transform the way the world—and specifically business—fights the plastic waste crisis.

In 2019, her team launched ReSource: Plastic, the corporate action hub to tackle the plastic pollution crisis, and since then has built out a robust portfolio of efforts and partnerships to help companies take meaningful, ambitious steps towards circularity.

Erin is one of WWF’s leading experts on plastics and packaging and a key member of the WWF delegation advocating for a global plastics treaty, a first-ever international binding agreement on plastic pollution.

Before WWF, Erin was a packaging engineer at HP for 10 years, responsible for the design and implementation of laser jet printer and media packaging.

Erin lives in Richmond, Virginia, with her husband, daughter, and dog. When she’s not working, you can find her kayaking with her family.

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Media inquiries: News And Press Page


Vice President and Head


• BS - Packaging Engineering, Michigan State University

Areas of Expertise

• Packaging solutions
• Material science
• Supply chain assessment
• Sustainability strategy
• Systems dynamics