Why You Should Eat Ugly Fruit

Embrace the good, the bad and the delicious

rotting fruit in bowl

In January 2013, several hundred officials in Kenya sat down to dine on a very particular type of food: “ugly” produce. The five-course meal was made with 3,500 pounds of Kenyan-grown fruit and vegetables that had been rejected by British supermarkets due to cosmetic flaws.

Those rejected items are part of the more than 1 billion tons of food that go to waste around the world each year. In developing countries, most of that loss stems from lack of infrastructure, storage and refrigeration; in North America and many industrialized countries, a huge portion is thrown away despite being perfectly good to eat.

The dinner in Nairobi was held to mark the launch of a global initiative designed to help consumers and retailers save food and cut costs for themselves, producers and the environment.

So help ripen a new standard of beauty by purchasing and eating homely produce. Search out or create a recipe to turn them into something that tastes great.

Take these small steps to reduce food waste

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World Wildlife magazine provides an inspiring, in-depth look at the connections between animals, people and our planet. Published quarterly by WWF, the magazine helps make you a part of our efforts to solve some of the most pressing issues facing the natural world.

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