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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
The Better Cotton Initiative—with support from WWF—has worked with 43,000 cotton farmers in Pakistan to reduce their water use.
Participating farmers used
less water and saw
more profit than their counterparts who used conventional methods.
Sustainable cotton is gaining traction in the mainstream marketplace. The next time you shop, ask your favorite retailers if they are using “Better Cotton.”
Simply air drying a t-shirt can save
of its carbon footprint
Lots of energy goes into growing cotton, manufacturing the t-shirt and transporting it, but the most energy goes into caring for it. Just one load of laundry uses 40 gallons of water, so wait until you have a full load before you wash. And one dryer load uses five times more electricity than washing, so think about the old clothesline.
713 GALLONS (2,700 LITERS)
The water needed to produce a single cotton t-shirt. That’s enough to sustain one person for 900 days.
People for whom cotton provides at least part of their income. Cotton is the most widespread profitable nonfood crop in the world, and its production employs almost 7% of the labor force in developing countries.