Learn more about our impactLearn more about our impact
WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
Honey is a versatile commodity: The sticky natural sweetener goes with everything, from chamomile tea to chicken wings, and is often used as a substitute for processed sugar. It can be a powerful tool for conservation, too, benefiting local communities and ecosystems alike.
Total land clearing or cultivation required for apiculture, which in fact relies on healthy forests and other bee-friendly habitats.
In Sumatra’s Thirty Hills landscape, WWF and partners are working with the Indigenous Talang Mamak people to expand traditional honey production in one of the last remaining rain forests. A new project now allows consumers to trace individual jars of honey to specific harvesters and trees to ensure that the honey they buy came from a forest- and wildlife-friendly source—and provides profits to local communities.
WWF supports various sustainable honey harvesting and traditional beekeeping, or apiculture, projects around the world. By investing in these alternative livelihoods, WWF helps communities reduce their reliance and pressure on at-risk or depleted ecosystems, including forests and fishing grounds, while also increasing their income.