That switch in focus was echoed at WWF. From a relatively singular focus on protecting species, WWF’s lens expanded to include the ecosystems and habitats needed to support those species, and then to a realization that, as Matson says, “If we don’t work out the people part of it, it’s not going to work out at all.” This progression is emblematic of one of conservation’s greatest truths: it is a living discipline.
Matson refers to the sustainability science she and WWF practice as “use-inspired research,” an approach that includes not only research that leads to discoveries about how the world works, but that also provides information essential to helping decision makers make good decisions.
“That’s one of the reasons it’s so important for WWF to have scientists on staff, helping to connect the organization with the broader scientific community and to motivate use-inspired research, and also to take the best research that’s being done and bring it in to use,” Matson says.
And can we expect any more career evolutions from Dr. Matson? “Well, you never know,” she says, laughing. “The world is changing rapidly, so we’d better be able to change, too.”