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This Earth Day, untap one of your most underutilized resources: your employees

Every Earth Month, millions of people around the U.S. pause to appreciate, give back, and show love for the planet through actions big and small. This year, that moment of collective action matters more than ever as nature is under threat from pollution, deforestation, poaching, and more. With this crisis accelerating and the window for meaningful impact narrowing, one of the most powerful, and most underutilized, resources for change is already sitting inside your organization: your employees.

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Three people hike on a brown dirt trail under tall green trees

© Michel Gunther/WWF

As individuals, we want to make a difference, but often the question is, where to begin? The same question applies to companies. Many organizations have ambitious sustainability commitments on paper. But ambition without activation falls short. And the data reveals a troubling gap as studies suggest around half of Millennials and Gen Zs believe their companies have de-prioritized sustainability, even as roughly three-quarters of business leaders say they've increased their investment.

The good news is that nature is a universal language, and not just for those employees who already identify as environmentalists. In a recent report conducted by WWF and GlobeScan, 73% of people see nature as a defining part of American life and identity. Three out of four Americans surveyed also said, caring for nature is not optional. It is a responsibility shared across society that requires collective action involving individuals, communities, businesses, and government.

The challenge isn’t getting employees to care; it’s giving them a way in.

In honor of Earth Month, WWF has put together resources to make it easier for employees to show love for the planet on April 22 and beyond. Whether you’re looking for something individuals can do today or a company-wide program that builds lasting momentum, there’s a starting point for every organization.

Check out our resources below:

A group of WWF employees in Colorado restored a freshwater system by collecting pollutants and trash near and in the river

© Madalen Howard / WWF-US

Give an Hour for Earth Campaign

WWF’s annual Give an Hour for Earth campaign is a turnkey, low‑lift way to boost employee engagement through simple, meaningful actions that support the planet. Participants spend one hour doing something positive—hiking, gardening, unplugging, volunteering, or another activity they enjoy—and log their time toward our collective goal of 150,000 hours. Companies can collect hours as an organization, turning individual action into collective momentum.

60 Actions for the Planet 2025

© WWF

60 Actions for the Planet

Browse WWF’s fully comprehensive guide for reducing your environmental footprint across food, travel, home, workplace, and more. These actions, curated by WWF experts help individuals embrace more nature-friendly lifestyles not just on Earth Day, but all year long.

WWF's Erin Simon stands at a lectern in front of a screen that shows how much plastic has been dumped into the ocean since plastic pollution negotiations began.

© Roy Cruz

WWF Speaker for Your Earth Month Event

If you’d like to bring this to life at an event, WWF can provide a speaker for your Earth Month programming. From learning about protecting wildlife species, cutting back on food waste, to the important role forests play, WWF experts can help create shared environmental experience for your employees.

Employee Engagement Accelerator
Employee Engagement Accelerator

For organizations ready to take engagement beyond Earth Month, WWF’s Employee Engagement Accelerator offers a tailored, year-round program including:

  • A Sustainability 101 e-learning module accessible to all employees
  • A corporate spotlight for your company's sustainability initiatives
  • A content and engagement calendar to keep momentum going
  • A resource hub that makes it easy for employees to learn and take meaningful action

To learn more about how WWF can support your organization and energize your employees in sustainability, reach out to [email protected] to design a program that’s right for you.