Models for reuse systems

Consumption of single-use plastic has exploded in recent years, creating a global crisis that impacts nature, people, and the climate. To reduce this stress, we need to start by reducing how many resources we take from the planet and, just as importantly, start valuing the resources we already have in circulation. That’s where reuse systems come in.

Reuse plays an important role in helping reduce the amount of material in the system and allows us to extend the life of our resources, keeping value in the system for as long as possible. To ultimately achieve the reality of No Plastic in Nature, everyone—from companies and policymakers to cities and the public—must do their part to grow sustainable, accessible reuse systems.

The wide-scale adoption of innovative reuse models that are convenient, safe, affordable, and enjoyable could reverse the harmful throwaway culture that has plagued our society for decades. Just imagine if the products we rely on every day were designed with high-quality materials and the durability to be used time and time again, rather than crafted with the intention of becoming trash.

Reuse systems should be optimized to provide environmental, social, and economic benefits over the status quo. Reuse must be accessible, convenient, and affordable to be a successful strategy in reducing single-use plastic.

Keeping these valuable resources circulating for as long as possible in the material loop could lower the demand for new plastic and, in turn, reduce both the carbon emissions associated with production and the amount of waste flooding our oceans, rivers, and coastal communities.

Reuse has incredible potential as a high-impact solution to the plastic crisis, transforming the way we purchase and use materials. And the benefits go beyond just protecting our environment. Reuse can also open the door for much-needed innovation and growth, encouraging companies, governments, and cities to explore creative business models and new ways of serving the public.