No plastic in nature

We need to transition to a circular economy that allows us all to reuse, recycle and reduce our plastic footprint. In a circular economy, materials would be effectively recycled and reused to create new products, reducing the impact of waste on the environment. Five years ago, WWF set an ambitious goal to see no new plastic in nature by 2030. And thanks to the efforts of millions of people like you across the world, we’re on track to meet that goal. At home, WWF is advocating for strong policies to tackle the problem of plastic pollution from both federal and state governments such as Extended Producer Responsibility.

In March 2022, the UN Environment Assembly (UNEA) agreed to establish a legally binding international agreement to end plastic pollution. A treaty like this will hold countries accountable for building better systems for recycling and waste management. It will also mandate them to meet specific targets that reduce reliance on virgin plastic, or plastic that is produced from brand new resources.

Over the next two years, WWF will advocate for the final treaty to include the necessary elements for the resolution to be a success. To get there, we need all parts of society—from NGOs, to businesses, to individuals—to keep speaking up. Garnering support from the private sector is particularly important, as businesses are now facing an unprecedented opportunity to leverage their critical influence and maximize their impact.