No plastic in nature

It's time to turn off the tap


Plastic waste is choking our planet—polluting the air, water, and soil both people and wildlife need to survive. Plastic flows into our natural environment at an unprecedented rate—every minute a dump truck's worth of plastic waste enters into our oceans alone.

We need to transition to a circular economy that allows us all to reuse, recycle and reduce our plastic footprint. In a circular economy, materials would be effectively recycled and reused to create new products, reducing the impact of waste on the environment. Five years ago, WWF set an ambitious goal to see no new plastic in nature by 2030. And thanks to the efforts of millions of people like you across the world, we’re on track to meet that goal. At home, WWF is advocating for strong policies to tackle the problem of plastic pollution from both federal and state governments such as Extended Producer Responsibility.

Timeline in Action


March: 5th Assembly of UNEA votes to adopt a global resolution on plastic

June: Colorado and California become the third and fourth states to sign Extended Producer Responsibility into law

November: The United Nations INC holds the first meeting to outline the treaty


May: The United Nations INC holds the 2nd meeting to outline the treaty


February: UN Member States will report on treaty status at the 6th Assembly of UNEA

End of 2024: The global treaty text is finalized


Treaty is signed and ratified by the UN Member States

Beyond 2025: Treaty enters implementation

A Global Commitment

In March 2022, the UN Environment Assembly (UNEA) agreed to establish a legally binding international agreement to end plastic pollution. A treaty like this will hold countries accountable for building better systems for recycling and waste management. It will also mandate them to meet specific targets that reduce reliance on virgin plastic, or plastic that is produced from brand new resources.

Over the next two years, WWF will advocate for the final treaty to include the necessary elements for the resolution to be a success. To get there, we need all parts of society—from NGOs, to businesses, to individuals—to keep speaking up. Garnering support from the private sector is particularly important, as businesses are now facing an unprecedented opportunity to leverage their critical influence and maximize their impact.

A Broken System

The current systems for handling waste and recycling in the US cant properly handle sheer volume of new material that is produced all the time. Our waste management system and recycling infrastructure are simply not adequately equipped for that. When we throw out plastic instead of recapturing and recycling it, we miss an important opportunity to recapture the value of the resources already used to produce our plastics. WWF is advocating for a holistic solution that curbs plastic pollution and its many associated consequences.

Recent public opinion polling commissioned by WWF shows unanimous agreement among respondents that everyone has a role to play in combating plastic pollution.

85% of Americans

somewhat or strongly agree that plastic waste pollution is a serious and concerning problem that requires immediate political action to solve.

82% of Americans

feel positive– either very or somewhat – about a new global agreement to stop plastic pollution.

87% of Americans

would be in favor of laws that incentivize companies to reduce plastic waste.

91% of Americans

said they were “somewhat to much more likely” to make use of reusable and/or refillable products in place of single-use plastic items if there was more assurance it was beneficial to the environment

Tackle the Problem at Home

Individually, we can't solve the plastic pollution problem, but we can all contribute in ways to help build a world without plastic pollution in nature. We need strong policies to keep producers of plastic accountable, and at the same time, there are daily steps we can take within our own lives to help. 


    Reduce your plastic consumption

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    Reduce your plastic consumption

    Reusable items like cutlery or durable cups cut down on plastic production demand and waste.


    Use your dollars responsibly

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    Use your dollars responsibly

    Choose and purchase products that are made from recycled content and can be recycled.


    Organize or join a cleanup

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    Organize or join a cleanup

    Every piece of plastic you pick up is one less piece in nature.

    Children place items in recycling bins in front of a house

    Learn about local recycling systems

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    Learn about local recycling systems

    Find out which plastics your town's recycling system accepts, and make sure you're always recycling them.

    A semi circle of plastics surround a tiny recycling bin on a blue background

    Plan a recycling seminar or webinar

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    Plan a recycling seminar or webinar

    Invite your community and have a local waste management leader explain the ins and outs of recycling in your area.

    Aerial view of a cargo ship transports containers of garbage across blue waters for recycling factory.

    Advocate for more effective waste management policies

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    Advocate for more effective waste management policies

    Petition your local lawmakers for better recycling capabilities, strict regulations on waste disposal, and initiatives to cut plastic waste.

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