One Square Foot WWF marks the third year of our One Square Foot initiative with Air Wick® to reseed 1 billion square feet of native wildflower and grassland habitat in the Northern Great Plains.

Since 2009, the United States has lost 33 million acres of native grassland and wildflower habitats in the Great Plains. In 2021, to combat this loss, WWF launched an exciting partnership with Air Wick® called “One Square Foot.” The partnership’s mission is to reseed 1 billion square feet (~23,000 acres) of previously disturbed grasslands and wildflower habitats in the Northern Great Plains. Wildflowers are not just beautiful: they provide food and shelter for pollinators, grassland birds, and many other species that are native to the region. As large as California and Nevada combined, this short- and mixed-grass prairie is one of only four remaining intact temperate grasslands in the world, which is why restoring it is so critical to our ecosystem. Learn more about WWF’s work in this region.

In 2021, the first year of the partnership, despite ongoing drought conditions across the Northern Great Plains, WWF’s Sustainable Ranching Initiative was able to reseed nearly 51 million square feet of wildflower and grassland habitat. By 2022, the second year of the partnership, the initiative reseeded over 331 million square feet total in the Northern Great Plains. In 2023, the reseeding total reached over 635 million square feet.

Our partnership created even greater awareness about the importance of native grasslands and wildflowers through a campaign extension of One Square Foot called the “Super Bloom.” In nature, a Super Bloom occurs when millions of wildflowers bloom at once, carpeting a landscape in color as a response to a period of late winter or early spring rains. WWF and Air Wick® created a Super Bloom by planting one square foot of wildflowers in the Northern Great Plains for every social media post tagged with the #SquareFootSuperBloom hashtag.

In 2024, we aim to reach our goal of reseeding a total of 1 billion square feet of native wildflower and grassland habitat. You can join in too, find out which wildflowers are native to your region of the US and plant your One Square Foot here.


Meet the Ranchers

This habitat restoration would not have been possible without the dedication and hard work of our rancher partners in the Northern Great Plains. Here are the ranchers who helped make the reseeding possible.

Heather Bilden looks down at her hands in a grassy area with trees.
© Alexis Bonogofsky

Heather and Bart Bilden

Bart and Heather Bilden have a ranch near Lavina, Montana. They are working to restore cropland back to native grassland and forb species in partnership with WWF.

"We have the immense privilege and responsibility to care for this piece of prairie that we call home. As we reflect on the history of the landscape, we could mourn the acres of native grasslands that were plowed under by well-intentioned ancestors trying to coax crops from the earth. But the beauty and strength of nature lie in her resilience. We know that with time and thoughtful management, the prairie can be restored. We are very grateful and honored to be able to restore the grasslands by seeding a variety of native plants back into the earth. These seeds and the soil are our investment in the future."
- Heather Bilden

Rancher Joe Russell points to a map on his counter.
© Alexis Bonogofsky

Joe Russell

Joe Russell and his family have a cattle ranch near Sidney, Montana in the far northeast corner of the state. They replanted 235 acres back to native grass and forb species in the fall of 2021 with assistance from WWF.

“We are excited to work with WWF to increase the diversity of plants, improve soil health, enhance productivity and provide additional habitat for pollinators.”
- Joe Russell