Public Service Advertisements (PSA)

 Billboard along a road with a woman drinking water and the line 'love it or lose it'

All of us need love to thrive and nature is no different. Time is running out to protect our natural world —to stop forest loss, protect our oceans and freshwater, and secure a future for people and wildlife. Nature needs our love now more than ever. It’s our choice: Love it or lose it.

WWF’s new PSA campaign, “Love It or Lose It,” shines a light on the interconnected relationship we share with nature and what is at stake if we lose it. Learn more at

PSA: Image of a bee on a hive with the line 'love it or lose it'
PSA: Image of an iceberg falling into the ocean with the words 'love it or lose it'
PSA: An image of a tiger with the line 'love it or lose it'
PSA: Image of a forest with the line 'love it or lose it'

WWF produces broadcast-quality TV and radio PSAs along with print and out of home PSAs. If you are interested in supporting our latest PSA campaign, you can download our spots or email [email protected] with your request.