TNRC Model Results | Social norms and behavior change for anti-corruption

Image representing TNRC's four focus areas: wildlife, fisheries, forests, and finance

Targeting Natural Resource Corruption

Harnessing knowledge, generating evidence, and supporting innovative policy and practice for more effective anti-corruption programming

Social norms and behavior change for anti-corruption

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The TNRC Model Results Chains share practical knowledge for program designers and implementers to reduce corruption’s impact on conservation.

Corrupt behaviors are usually influenced by shared norms and attitudes about what is acceptable or required in certain situations, but corruption does not have to be a social inevitability. Cognitive, psychological, and social science insights can influence the motivations, attitudes, values, and actions of those engaged in corrupt practices.

This model results chain illustrates how conservation and natural resource management practitioners could leverage social norms and behavior change (SNBC) for anti-corruption. Like any model, however, it is only a starting point. The factors in this chain can be adapted and integrated into a conservation activity, or they could be used as one strategy targeting a corruption norm that threatens a targeted conservation outcome.

This model results chain was adapted from “3.1 Outreach & Communications” in the Conservation Actions & Measures Library.

  • The intermediate result boxes with red text include descriptive background and useful links to anti-corruption resources.
  • The strategy hexagons with red text link to other model results chains adapted with anti-corruption content.

Download a PDF of the results chain above, or access it in Miradi Share for full functionality.

Model Results Chain Graphic of Social Norms and Behavior Change