© Adriano Gambarini / WWF-Brazil
Forests
Conserve the world's most important forests to sustain nature's diversity, benefit our climate, and support human well-being
The dawn chorus of birds singing, monkeys howling, frogs calling, and insects buzzing. The crystal clear waterfalls are perfect for a refreshing afternoon swim. Fireflies illuminating trees at night.
The beauty and tranquility of forests all over the world—from the tropics to the tundra—inspire all of us. We know forests are home to most of the world’s biodiversity on land. More than 3 billion people—75% of all people outside urban areas—live within 1 kilometer of a forest, too. And about one-third of the world’s population has a close dependence on forests and forest products.
But threats to the world’s forests are growing. Expanding agriculture, due to an increased population and shifts in diet, is responsible for most of the world’s deforestation. Illegal and unsustainable logging, usually resulting from the demand for cheap wood and paper, is responsible for most of the degradation of the world’s forests, the largest threat to the world’s forests. In degraded forests, small trees, bushes, and plants often are severely damaged or dead; rivers are polluted; slopes are eroded; and more.
© WWF-Madagascar / RAKOTONDRAZAFY A. M. Ny Aina
Nature Needs Us Now
Nature gives us everything we need to survive, but it's under threat like never before. The crisis demands immediate action from all of us. Sign the pledge to protect nature.
Sign the pledgeThe threats are so severe that we are losing huge swathes of forests at an alarming rate. The Amazon, the planet’s largest rain forest, lost approximately 17% of its forest cover in the last half century due to human activity—mainly clearing trees to create new or larger farms and ranches.
WWF is working to address the threats to forests: By 2030, we must conserve the world’s forests to sustain nature’s diversity, benefit our climate and support human well-being.
Most of WWF’s work is being done in tropical rain forests, which are the most biologically diverse and complex forests on Earth—forests in the Amazon, the Congo Basin, the Greater Mekong and other regions near the equator. But it also is taking place in temperate regions, such as Canada and the United States.
News and stories
Sustainable futures along Brazil’s Tapajós River
An in-depth look at community-led, sustainable economic development activities—an exciting path forward for the Amazon.
© WWF/Tatiana Cardeal
The importance of forests
WWF's work to protect forests
© Jacqueline Lisboa / WWF-Brazil
Eliminate deforestation threats
To eliminate one of the largest drivers of deforestation: the irresponsible expansion of agricultural operations, WWF is focused on ensuring that agribusinesses, governments, and others meet their commitments to help conserve the world’s forests. Doing so marries the strengths of two approaches WWF uses to stop deforestation. One is the ability, via REDD+ programs, to engage with governments. The other is the ability, via market-based certification schemes, to engage with agricultural producers. To address infrastructure-related drivers of deforestation, we seek to influence the financing of roads, mines, and other infrastructure in the developing world by ensuring that the value of forests is factored into decisions about where to create or expand infrastructure. To tackle overconsumption, another significant threat, we strive to raise awareness about how the food people eat is produced, particularly in the context of how much and what land is used to produce it.

© Zig Koch / WWF
Influence funding
WWF seeks to close the gap between how much is available for forest conservation and how much is needed. We help create multimillion-dollar funds to properly manage forests that are designated as protected. The funding is to train park officials about responsible forest management, buy satellite GPS collars to monitor and track endangered wildlife, and more. We also support Reducing Emissions from Deforestation and Forest Degradation (REDD+), a global initiative designed to pay groups or countries for protecting their forests and reducing emissions of greenhouse gas pollutants, especially carbon dioxide.
Influence policies
WWF supports policies to halt and reverse the destruction of forests intricately connected to some of the most pressing problems we face: climate change, biodiversity loss, wildfires, corruption, and weak governance. These include:
- Efforts to mobilize large-scale public and private funding for the conservation, management, and restoration of critical ecosystems
- Debt-for-nature swaps under the Tropical Forest and Coral Reef Conservation Act
- The FOREST Act
- Full enforcement of the Lacey Act Amendments of 2008
- The creation and implementation of effective safeguards for the development of linear infrastructure—especially roads, railways, and power lines—that protect people and nature from harm
Stop illegal and unsustainable logging
Forests will not survive unless the responsible management of them becomes the norm. That requires eliminating illegal and unsustainable logging. To do so, WWF works to strengthen the US government’s ability to prosecute illegal timber cases; stop illegal logging in countries that export high volumes of timber; ensure full implementation of the Lacey Act, a US law that prohibits illegal timber and timber products from entering the US market; and design rural energy programs that rely on fuels other than firewood.

© Andre Dib / WWF-Brazil
Motivate the marketplace
Forests Forward is a new WWF corporate program that engages companies around the world to help them reduce their forest footprint and support other on-the-ground actions—like forest restoration—to keep forests thriving for people, nature, and climate.
The program is a one-stop shop for companies looking to implement best practices around nature-based solutions to deliver on their sustainability and business goals. Drawing on our deep expertise in forests, science, and climate, WWF works with companies on both long-term and near-term strategies and collaborations that have lasting benefits—not only for the companies but also for local communities.

© Luis Barreto / WWF-UK
Projects
© Jody MacDonald / WWF-US
Nature-Based Solutions Origination Platform
WWF's Nature-Based Solutions Origination Platform (NbS-OP) is an innovative vehicle to drive impact at scale for people, climate, and nature across selected tropical forest landscapes.
© Mississippi Center for Justice
The Mobile Basin Heirs’ Property Support Initiative
Helping historically underserved Mississippians keep generational land and conserve working forests.
© The Orangutan Project
Thirty Hills
An innovative solution to save one of the most important forests left on this island, Bukit Tigapuluh
Experts
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Cecilia Alcoreza
Manager, Corporate Engagement
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Craig R. Beatty
Manager of Forest Strategy and Research | SBTN Land Hub Co-Lead
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Allard Blom
Vice President, African Forests
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Josefina Braña Varela
Vice President and Deputy Lead, Forests
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Stephanie Cappa
Director, Policy and Government Affairs
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Kerry Cesareo
Senior Vice President, Forests and Freshwater
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Jeamme Chia
Senior Program Officer, Nature-Based Solutions, Forests
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Akiva Fishman
Director, Nature-Based Solutions
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Evan Freund
Senior Director, Sustainable Infrastructure, Forests
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Lloyd Gamble
Senior Director, Forest & Climate Place-Based Solutions
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Jason Grant
Manager, Corporate Engagement, Forests
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Tremaine Gregory
Senior Scientist, Sustainable Infrastructure, Forests
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Daniel Hornett
Senior Program Officer, Sustainable Infrastructure
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Martin Perez Lara
Director, Forest Climate Solutions Impact and Monitoring, Forests
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Amelia Meadows
Director, Corporate Engagement, Forests
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Kate Newman
Vice President, Sustainable Infrastructure and Public Sector Initiatives
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Pablo Pacheco
Global Forests Lead Scientist, Global Science
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Alicia Raimondi
Manager, Corporate Engagement, Forests
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Surendra Shrestha
Senior Program Officer, GIS and Data Analytics for Nature-Based Solutions, Forests
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Amy Smith
Director, Sustainable Natural Rubber, Forests
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Martha Stevenson
Senior Director, Strategy & Research, Forests
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Annika Terrana
Director, Forests
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Linda K. Walker
Senior Director, Corporate Engagement, Forests
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Stephanie Wester
Senior Program Officer, Nature-Based Solutions & Corporate Engagement, Forests
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Brittany Williams
Senior Program Officer, Forests
Protect tigers: switch to forest-friendly products
Simple everyday decisions can make a major impact on saving forests, and tigers. The Forest Stewardship Council® (FSC®) label means the product is from a responsibly managed forest. Take the pledge today to switch to forest-friendly products.
© Shutterstock / Ondrej Prosicky / WWF-Sweden